TRENDY Award (Formerly All Media Contest)
The BOMA Georgia Foundation was recognized by Association TRENDS with a 2022 Gold Trendy Award in the Promotional Items category.
Association TRENDS, a community dedicated to providing association executives and industry partners the training, data and insights needed to better understand and serve their organizations, presented the award through its annual Salute to Association Excellence celebration on March 11, 2022. The celebration was the 42nd annual awards program facilitated by Association TRENDS. The Trendy Awards, formerly named the All Media Contest, recognized excellence in association communications and educational programs.
The BOMA Georgia Foundation created a special pin to encourage individuals to donate to the foundation and to thank individuals who made a contribution of $125 or more. The pin featured the foundation’s logo and the words “Stronger Together.” This theme was chosen to reflect the challenging environment experienced in 2021 by the commercial real estate industry and how the industry is strengthened when it comes together in support a common purpose.
Individuals were made aware of the opportunity to donate and receive a pin through email marketing, print communications, and at events. The efforts proved to be more successful than anticipated. The foundation achieved an all-time record of individual donors, achieving an 82% increase in individual donors who contributed at least $125 to the foundation.